Ancient rituals, for the modern being.
A contemporary bathhouse and spa with beautiful design, a big mission, and world-class customer service at its core.
Originally founded by filmmaker come bathing enthusiast and a botanist come hotelier, Mary Minas and Freya Berwick, who teamed up to create an Australian space that would draw on global practices to meet modern needs, in an inclusive way.
Now led solely by Freya, Sense of Self is a contemporary bathhouse and spa with beautiful design, a big mission, and world-class customer service at its core.
Growing up in the Daintree, Freya has always believed in the power of connection with place and the self. In a career spanning hospitality design, botanical science and community building, she fell hard for Scandinavian design and sauna culture during a three-year stint in Norway.
Company Values
Belonging
Everyone is welcome, everyone belongs.
Agency
Comes as you are, take what you need.
No BS Wellness
We don’t promote or sell bullshit.
New Standard Wellness
No hocus-pocus. Care is our core.
Balance
Idleness is essential to activity.